Press Kits

From Emily Carr University Wiki
Jump to: navigation, search

Return to the Animation Resources HOME PAGE

All Animation Seniors create Press Kits along with their Senior Project. These materials are considered the standard for film distribution and publicity. These materials are used in a variety of ways, including:

  • Media On Demand Senior Profile (students upload this info to their individual MOD profiles)
  • Vimeo album of Senior Year films, available for film festivals and industry to review (password protected)
  • Inquiries on specific filmmakers by news outlets, etc
  • Animation Program submission of films to a selection of festivals must include this info


Press Kit Checklist:

  • One Sheet - MS Word doc containing:
    • Contact Information (see "one sheet" section for more details)
    • Film Details
    • Synopsis
    • Production Credits
    • Artist's Statement
    • Biography
  • Director's Photos, Full and cropped
  • 3 Film Production Stills
  • Film Poster, in web image format


  • Final Delivery Date: May 14th, 2020
  • Press kit must be delivered to your technicians as a single folder containing your one-sheet, director photos, production stills and screen-resolution (72 dpi) poster - digital submissions only.
  • Press kit must be labelled: “student’s last name_first initial_Press_Kit” (ie doe_j_Press_Kit)
  • Refer to Submitting Exhibition Screening Media on how to submit your materials
  • If your individual faculty expect copies, deliver the files to them separately. They are not delivering your Press Kits for you.
  • We will be collecting your press kit text into a spreadsheet via a Google Form - Find the link on Submitting Exhibition Screening Media. You will copy/paste the text from your one-sheet into the form. This will help us organize all of the press kits for the Media On Demand and screening programs.

One Sheet

Please download and use this One Sheet document.
A Microsoft Word document containing:

  • permanent phone, email, mail contact information
  • film title, country of origin, year of completion for the film/project
  • format (digital video), aspect ratio & running length
  • synopsis of the film (Aim for a concise 1 sentence log line. At the maximum, 50 words, which is usually 1-3 sentences)
  • list of production credits (thanks and special thanks don't need to be included.)
  • artist’s statement (1 paragraph, 100 words maximum.)
    • the artist's statement focuses on why you made the film, and what the topic means to you.
  • biography (up to 100 words max)
    • the artist's bio might include where you're originally from, your interests as an artist, and what you hope to do after school.
  • embed small version (400px x 600px) of director's cropped headshot
  • embed 3 small versions of film stills
  • all text is left justified, not centre justified
  • Word doc is named ‘PressKit_doe_j.docx

Director’s Photograph

This should be a clear image of the student's face, allowing a crop of shoulders and face.

Example Head Shot FULL
Example Head Shot CROPPED
  • vertical or horizontal formatting is acceptable
  • high quality JPG
  • FULL: 4 x 6” at 300 dpi
    • a full or partial body against background, or a shoulder and head portrait
  • CROPPED: 400 px x 400 px (square) at 72 dpi
    • a shoulder and head portrait, focusing on the face
  • Name the files 'DirPhoto_FULL_doe_j.jpg’and 'DirPhoto_CROP_doe_j.jpg

Production Stills

  • 3 high quality JPG
  • Native resolution of your film (example: 1920 x 1080, 72dpi)
  • Named ‘Stills_Film_Title_01.jpg’, ‘Film_Title_02.jpg’ etc

Film Poster

  • high quality JPG
  • 72 dpi
  • 1920 height x 1242 width
  • RGB color profile (print profile is CMYK)
  • Name the file ‘Poster_Film_Name_doe_j.jpg
  • this is not the printed version. It is for digital viewing only. It will be used by the Techs for the LCD media sign, advertising the Media On Demand Screening

Online Samples

These is an example of what a Press Kit should look like. Please keep to the max limits, and refer to the instructions above.